Blog Post

Why mobile marketing is the future of ads

  • By Jameel David
  • 10 Jun, 2016

Mobile advertising is the new frontier of customer engagement that shows no signs of slowing down. In today's increasingly mobile economy, it is simply no longer enough to invest in online-only ads. According to the Interactive Advertising Bureau, the net worth of mobile ad revenue skyrocketed from $19 billion in 2013 to $31.9 billion in 2014. This growth indicates that mobile ads are not a passing fad or trend.

Business Insider projects that mobile advertising will soon surpass all other digital advertising platforms with a net revenue of $42 billion projected for the industry in 2018.

One of the wonderful reasons mobile ads are so compelling is because they reach the consumer directly. According to Forbes, Americans now spend about 2 hours per day on their phones. Your product or business will be directly in your consumer's hands letting them see what you have to offer in an intimate and up-close way. Consumers will receive promotions and offers directly from you. Mobile ads are also a fantastic way of getting to know the consumer. With mobile ads, you can learn exactly when and how consumers are interacting with your product, which is key for staying ahead of the curve for your market.

It's also worth noting businesses that use cutting-edge platforms to reach consumers are always the first to reap benefits in these new and exciting investments. Mobile will soon surpass desktops and laptops as more and more consumers use the platform to access the Internet. Get ahead of this new trend and reach consumers who are waiting to connect with your business.

By Jameel David 04 Aug, 2016
Since the advent of the Internet, the way in which we do business has changed substantially.
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