What’s the best way to scare off your prospects? Having a stale, static, amateurish website. Your website is your online storefront, and if you won’t treat it seriously, your prospects won’t take your business seriously. From the time the visitor lands on your website you have only SECONDS before they decide to stay on your website and engage in your content or bounce and go find another website. You cannot afford to overlook the importance of intelligent design with high quality content.