Maximize Your ROI With a Mobile App

By Jameel David
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04 Aug, 2016
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Since the advent of the Internet, the way in which we do business has changed substantially. Whether or not you're on board with the massive changes, it's important as a business owner that you stay up-to-date in order to keep up with the growing competition. No matter what industry you represent, you can likely implement a mobile app for customers to take advantage of, and there are a number of ways this will help you maximize your return on investment.

Cross Promotion Opportunities

When you are able to cross promote your product or service, you can take advantage of a unique way of pooling your marketing dollars with other companies. This allows you to charge other businesses who share your customer demographic to advertise their company on your app, a great way to earn additional income.

Loyalty Platform

You have a lot of freedom when it comes to the development of your app, and this presents numerous opportunities for you to implement a loyalty program. Customers enjoy knowing their business is appreciated, and you can easily keep them coming back for more when they have your app on downloaded on their mobile device.

Digital Coupons

With a growing number of people relying on their mobile devices to complete transactions and participate in commerce, offering digital coupons is a great way to encourage them to shop with you as opposed to the competition. They get a great deal, and you receive business that likely would have went elsewhere.

Great Way to Share

Social media sites such as Facebook are continuing to grow in popularity, and this creates a free place for customers to share with their friends just how much they enjoy your service. The average Facebook user has 338 friends, so this makes for a great way to reach a wide audience through every current customer you have.

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Why mobile marketing is the future of ads

By Jameel David • 10 Jun, 2016

Mobile advertising is the new frontier of customer engagement that shows no signs of slowing down. In today's increasingly mobile economy, it is simply no longer enough to invest in online-only ads. According to the Interactive Advertising Bureau, the net worth of mobile ad revenue skyrocketed from $19 billion in 2013 to $31.9 billion in 2014. This growth indicates that mobile ads are not a passing fad or trend.

Business Insider projects that mobile advertising will soon surpass all other digital advertising platforms with a net revenue of $42 billion projected for the industry in 2018.

One of the wonderful reasons mobile ads are so compelling is because they reach the consumer directly. According to Forbes, Americans now spend about 2 hours per day on their phones. Your product or business will be directly in your consumer's hands letting them see what you have to offer in an intimate and up-close way. Consumers will receive promotions and offers directly from you. Mobile ads are also a fantastic way of getting to know the consumer. With mobile ads, you can learn exactly when and how consumers are interacting with your product, which is key for staying ahead of the curve for your market.

It's also worth noting businesses that use cutting-edge platforms to reach consumers are always the first to reap benefits in these new and exciting investments. Mobile will soon surpass desktops and laptops as more and more consumers use the platform to access the Internet. Get ahead of this new trend and reach consumers who are waiting to connect with your business.